

(Incidentally, this also is how Apple’s product marketing group works at Apple Park.) Uno has yet to reach those same heights in terms of resources, but Saran was keen to emphasize accessibility assuredly is an important piece to him and the team. Companies, albeit exponentially larger ones with commensurate exponentially deeper pockets, like Apple are so renowned in the accessibility space precisely because they make accessibility part and parcel of the design process. The truth of the matter is, accessibility is a journey, not an endpoint.

As is often said repeatedly by disability advocates and people who work on accessibility in the tech industry, accessibility is not something to put on a wishlist and bolt on later, as if it were some extraneous part. A core component of any ostensibly well-designed product, Uno included, is that the design also be inclusive of people with disabilities. Of course, so-called “good” design is relative. Rather than prescribing another password manager, the framing needs to be flipped on its head celebrating the conveniences you unlock when you use a password manager.”

To reach the overwhelming majority of users not using password managers requires changing how we frame the problem. Saran continued: “Uno is a password app built for people who don’t care about passwords.
